6 Types of Videos That Businesses Need

Businesses using video grow revenue 49% faster year-over-year than organisations without.
But what type of videos are there, and how can you implement them?

ABOUT US VIDEO
This video tells the story of your business. Focus on WHY you do what you do, not WHAT you do. What makes your business special and what sets you apart?

HOW TO VIDEO
These are short, punchy videos. Such as life hacks, quick tips for success etc. These add value to someones life, which means they are more likely to get shared.

PRODUCT REVIEW VIDEO
This is where you do an in-depth review or tutorial that showcases the features and benefits of your products or services.

LEAD MAGNET VIDEO
A lead magnet is an offer you give in exchange for a persons contact information, such as a downloadable checklist, a free trial, or a free consultation.

CUSTOMER TESTIMONIAL VIDEO
Testimonial videos are simple interviews with happy customers. These are a great way to validate and build trust in your brand.

 SALES VIDEO
This is where you ask your audience to take the next step and become paying customers. These work better if you’ve done the previous videos first, as the audience will have developed trust in you.

 
 

How To Simplify Content Creation

Whether you sell a product or offer a service, there is a motivated audience online that is waiting to view your content.

Content creation should be an integral part of your marketing strategy, but coming up and executing new content ideas can be a headache.

So how do make it easy on yourself?

DO IN BULK
Rather than trying to come up with new content each week, set aside a bit of dedicated time to work solely on content creation, this way you will save loads of time and effort

USE YOUR CUSTOMER’S PAINS
Think about what your customer’s are asking you on a regular basis and look at what they are searching for online. These questions are a gold mine for your content strategy.

KEEP THEM SHORT
Rather than creating long, detailed posts, split them into small, bite-sized pieces so your audience can ingest them quickly and easily.

USE THE 80/20 RULE
When planning your content, make sure that no more than 20% of what you’re creating or sharing is promoting your own business or product. Or you’ll come across as too ‘salesy’, rather than helpful.

Using these tips will save time and effort, and make content creation for your business easy and fun.

Why Businesses Must Use The Facebook Pixel

The Facebook pixel is a free analytics tool that allows you to understand the specific actions that people take on your website. This then means that you are able to create streamlined advertising that tailors to SPECIFIC audiences and gets results.

Once you’ve set up the pixel, it begins to track the people who visit and interact with your business online. This way, you know when a customer takes an action, and will be able to reach that customer again through future Facebook ads.

The FB Pixel enables you to:

* IDENTIFY YOUR IDEAL CUSTOMER: Gain valuable info on your customers to help you market to them in the future

* CREATE LOOKALIKE AUDIENCES: This is when Facebook can analyse previous customers and then create a lookalike audience of people who are similar. and are therefore most likely to buy from you.

* DRIVE MORE SALES:
Your ads become more targeted to people who actually want your products. This saves you advertising $ and can make huge breakthroughs for your business

How to do it? It’s not as complicated as it sounds. Facebook has easy to follow directions that will get your pixel up and running in no time. Even if you are not planning Facebook ads at the moment, its easy to get your pixel on your website and you will be forever thankful that you did.

Why Businesses Must Play The Long Game

50% of anybody who inquires about a product ends up buying that product that they inquired about within 18 months. This might not be off you, but they will buy within 18 months.

BUT.

Only 15% of that 50% will buy within 90 days.

This means that if your business is not playing the long game then you are missing 85% of potential sales, and you’re leaving money on the table. So how do you play the long game in your business?

Ask yourself, what can I put in place over time that will help nurture people and make them
know, like and trust you? Here are some ideas:

You can share relevant content, release free ‘how-to’ or educational videos, inform people on changes in your industry, release a free blog. By giving out free, valuable content that is relevant to your audience, you will begin to build trust in your brand.

Once you have built credibility and authority amongst your potential clients they will love you for it, and when they are ready they will enter into a transactional relationship with you.

Facebook Ads – 4 Questions To Ask Before You Start

Here are 4 simple questions that you must ask yourself before you begin your Facebook advertising:

1. What is your message?
Your message on Facebook needs to be clear. Embed the pains of your customer and connect on an emotional level. Remember you are talking to PEOPLE not a COMPUTER.

2. Who is your market?
Who do you want to see your ads? Be as specific as possible. Know your customer better than they know themselves. If you get this part right, the rest becomes easy.

3. What is the offer?
What is the offer that you are providing? Make it short, actionable and easy. Constantly ask yourself how you can provide the most value, and then create your offer around this.

4. What is the process?
Where do you want your customer to go, and what mechanisms do you have in place to move them through your system? Make it crystal clear what you want the customer to do next.

If you ask yourselves these 4 questions, you will have a solid foundation for when you begin your advertising. If you don’t, then you might as well go back to using Bebo.

3 Key Elements Of Facebook Ads: Look, Hook & Action

Do you want to disappear into the abyss of the Facebook wall? Of course not. If you wanna cut through the noise and get people’s attention then make sure to include these 3 key elements in your Facebook ads:

LOOK
What is the image or video thumbnail that is going to stop people mid-scroll? What ways can you stand out from everyone else who are doing the same thing? High contrast images, high saturation, pattern interrupts… an upside down video?

HOOK
How are you going to build a connection in a short amount of time? Can you use stories and narrative to make a connection with your potential customer? Are you going to use long copy or short copy? The hook is important to get right as you don’t have long.

ACTION
This is a simple but often missed crucial element of Facebook ads. Where do you want people to go? What is the next step that they should take? Make this crystal clear.

If you incorporate these 3 elements you will be miles ahead of the many mundane Facebook ads that are out there.So next time a catchy Facebook ad stops you mid-scroll, ask yourself: what is LOOK, HOOK and ACTION on that ad?

The Crucial First 5 Seconds Of Any Online Video

When using online video to advertise, it’s critically important that you get your audiences attention within the first 5 seconds, or your throwing your money down the drain.

You may have the best video in the world, but the sad fact is that no-one will ever see it if you don’t immediately engage your viewers with a hook.

So how do you hook the viewer in the first 5 seconds? You must get to the CORE of your message, and hit hard on the pain points that your video is solving for your customers.

You don’t need to solve the problem in the first 5 seconds, but you do need to let the viewer know that it is worth their time to continue watching.

So before you make any video ask yourself these two simple questions:

1. What is the SPECIFIC PROBLEM that this video solves for my viewers?
2. How can I create a HOOK around this problem in 5 seconds or less?

If you use a hook in your videos you will get results fast.